Who we are...?

Longrich Group is a 34-year-old plus multinational company with its headquarters in China. It is recognised in over 187 countries in the world and has been creating and grooming entrepreneurs to achieve more through our dynamic business plan.

Longrich has a wide range of carefully researched products which are delivered to the end-users through independent Distributors.

Our company profile

LONGRICH Bio-Science Co. Ltd

As a leading cosmetic company, we produce a wide variety of personal care products, health care products, household cleaning products, and pet care products. Founded in 1986, our company has seen steady growth in its market share and expansion, making us today one of the most successful private companies and leader in the cosmetic manufacturing industry.

Our headquarters is located in Longrich Bio-Industrial Park. The Industrial Park covers an area of more than 2000 MU (about 500 acres).

Longrich boasts an annual production capacity of twenty 20,000 tons of cosmetics with a production valued at 500 million Yuan per year, making Longrich one of the leading company which dominates the cosmetic industry in southern China and now in other regions of the world. Longrich mainly engages in the production of cosmetics, household cleaning products, health care products, furniture, real estate businesses, logistics businesses and many more products.

Jiangsu Longliqi Bio-Science Co. Ltd (Longrich) has one of the largest and most advanced centres for research and development of cosmetics and healthcare products in China. The company has more than 12,000 employees, more than 35% of which are doctorate students, field experts, and highly trained professionals. For the past 30 years, the company has seen steady growth in both its expansion and market shares.

Our trademark has been registered in 187 countries and products are sold in more than 50 countries and regions around the world including Malaysia, Taiwan, Nigeria, South Africa, Cameroon, Russia, Ukraine, South Korea, Thailand, Philippines, United Arab Emirates, Canada, Mexico, Kenya, Ghana, United States and the United Kingdom.

Longrich is certified with both ISO9001 International Quality System and ISO14001 International environmental protection system. In July 2009, the Ministry of Commerce of the direct selling industry management information systems announced that Jiangsu LONGRICH Bio-Science Co. Ltd has officially obtained China’s direct selling license. Within that year, Longrich was selected as the “Top Ten Profitable Enterprises in Cosmetics Manufacturing Industry”.

Longrich has established 8 research and development centres, namely

  • Longrich (Japan) Beauty & Health Innovation Center
  • Longrich (USA) Health & Cosmetics Research Institute
  • Longrich French R&D Center, • Tsinghua University,• Jiangnan University (food science and technology national key laboratory),
  • Longrich Institute of Biotechnology
  • Longrich Joint Functional Foods Research Institute
  • Longrich (headquarter) R&D Center
  • Longrich Post-Doctoral Research Station
  • Longrich Enterprise Academician Station

For the past 34 years, Longrich had always stood fast to revitalising the economy of China and the rest of the world, raising the standards of the scientific development while working hard to make great leaps towards the economic development. By implementing brand strategy, marketing strategy, talent strategy, science & technology strategy and management strategy. Longrich adopts modernized methods in research, development, production and also in marketing both products and equipment.

Global extension

With our trademark registered in 187 countries and products sold in more than 50 countries and regions around the world. Longrich International has expanded its reach within the global market, through direct sales.

Longrich International has spread globally and is operational in countries like Canada, Malaysia, Taiwan, Nigeria, South Africa, Cameroon, Russia, Ukraine, South Korea, Thailand, Philippines, United Arab Emirates, Mexico, Kenya, Ghana, United States and the United Kingdom.

Meet The Visionary

“Everyone dreams of success, but only a few eventually realize their dreams because most of them cannot find a good platform suitable for their career. Longrich provides exactly such a platform for all who have longed for success and never stopped pursuing their dreams.”

Mr. Xu, Zhiwei (俆之伟)

– Chairman of Jiangsu Longliqi Bioscience Co., Ltd.

– MBA, Senior Economist

– Representative of Provincial People’s Congress (Jiangsu – 10th, 11th, 12th)

– Influential Man in China Household Care Industry

– Top 10 Creditable Entrepreneurs in China

– Top 25 Outstanding Chinese Managers

– The Most Influential Man in China’s Cosmetic Industry

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